Sigrid van Aken (1970) is the Chief Executive Officer (CEO) of Novamedia and Chair of the boards of Nationale Postcode Loterij and VriendenLoterij and their parent company Holding Nationale Goede Doelen Loterijen.
Since 2013, she has been a member of the Executive Board of Novamedia (first as Chief Operating Officer, later as Chief Financial Officer, and as CEO from March 2020), and is thus responsible for the operations of the Postcode Lotteries in five countries. Prior to that, from 2002, she was active in various roles, including Chair of the Managing Directors Team of the Postcode Loterij and the VriendenLoterij for three years and Head of the Charities Department in the Netherlands.
She was involved in setting up Postcode Lotteries in Germany (2016) and Norway (2018) and in implementing the international governance of Novamedia. Due to the rapidly changing international gaming market, an international growth strategy was launched in 2020/2021 under her leadership to strengthen the position of the Postcode Lotteries and Novamedia as an international lottery operator and the 3rd largest private donor in the world.
Sigrid has extensive international managerial experience as a (non-)executive board member in a public-private context. She also has expertise in areas such as the financing of charities, international Lottery-legislation and -regulations, public affairs and stakeholder management.
Sigrid was a member of the Supervisory Board of Amsterdam’s public transport company GVB from 2013 to 2021 (alternating between chair of the nomination & remuneration committee and vice-chair). From 2013-2017 she was a member of the Supervisory Board of The Duch, a private/business golf club with an 18-hole Championship course.
She has been voted several times in the Opzij top 100 as the most influential woman in the Charities category, and in 2014 she was nominated as a finalist for the title of Top Woman of the Year.
She is fascinated by the combination of entrepreneurship and ideals. She enjoys working closely with her colleagues on big projects that have a positive impact on others and the planet. With her work, she wants to contribute to initiatives by courageous people who want to make the world greener, more liveable and fairer. Sigrid firmly believes that people with optimism and perseverance can achieve a lot together, as expressed in the words of the first international ambassador of the Postcode Lottery, Nelson Mandela: ‘It always seems impossible until it’s done’.
After finishing high school, Sigrid studied French Language and Literature before starting her career in 1994 at Rabobank in Paris. In 1998, she joined KPMG Consulting and was a senior consultant in the field of IT Governance and Management until 2002. In 2009 she attended the International Institute for Management Development in Lausanne.
She lives in Amsterdam with her husband and two children.