Ambassadors

Our ambassadors are well-known personalities who support the mission of Novamedia and the Postcode Lotteries worldwide. We’re proud that they work with us and help to promote our mission.

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Sir David Attenborough named 'Hero' by People’s Postcode Lottery with an award in recognition of his environmental work, in June 2020.

 

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Postcode Lottery format

Would you like to know more about the Postcode Lottery? Please contact Judith Lingeman, Director of International Affairs.

 

Ambassadors about our mission
Learn how our Postcode Lotteries Ambassadors – including Rafael Nadal, George Clooney and Dame Emma Thompson – work on our shared mission for a fair and green world. And how do they cope with these turbulent times?

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International ambassadors

We are proud to work with international well-known personalities that are committed towards a better world. 

Emma Thompson

Actor, writer and environmental activist 

"When it comes to protecting human rights or saving the planet some civil disobedience is needed. It is fantastic."

George Clooney

Actor and human rights activist

"I have never seen anything like the Postcode Lottery. It is saying: let’s all participate as a group and along the way do good. The fact that I can be involved in this is an honour.”

Denis Mukwege

Medical Director at Panzi Hospital and Nobel Peace Prize winner 2018

“With the support of the lotteries, we can innovate and take concrete measures to eradicate rape as a weapon of war in Congo and other conflict zones across the world.”

Muhammad Yunus

Bangladeshi social entrepreneur and Nobel Peace Prize winner 2006

“Charity is wonderful; it really helps people who are suffering. But one shortcoming of charity is that every time you help out, you need a fresh amount of money."

Robin Wright

Actor, director and activist

"It’s important to give people that are facing injustice and fighting for their rights a voice. I am trying to do that wherever I can, and I applaud the Postcode Lotteries for doing the same."

Roger Federer

Tennis player with 20 Grand Slam titles

“I feel honoured to be an international ambassador of the Postcode Lottery. The support we receive for the Roger Federer Foundation is a motivation to further promote children’s good start into education.”

Ruud Gullit

Dutch football legend and football analyst

“The work of the Postcode Lotteries produces results for children everywhere in the world.”

Sarah Brown

Founder and president of Theirworld

“The Postcode Lotteries allow both players and charities to dream. Thank you for the support to Theirworld enabling our charity projects to reach many vulnerable children with their own dreams for a brighter future.”

Toni Kroos

World Cup winner, five-time UEFA Champions League winner

"Winning is wonderful, that I know. I wish everyone good luck! I am really happy to be an ambassador of Deutsche Postcode Lotterie – together we can help a lot of children."

Katarina Witt

Former figure skating star and Olympic Gold medalist

"I couldn’t think of a better way to use my popularity than to support charitable causes that help people. The combination of winning and giving - is there anything better than that?"

Richard Branson

Founder of the Virgin Group, investor and philanthropist


“I think the Postcode Lottery is a force for good. It is using its profits to make an enormous difference.”

Rafael Nadal

Spanish tennis player with 19 Grand Slam titles

“I would like to thank the Postcode Lottery for lending its loyal support to all those good causes, including my own Rafa Nadal Foundation. Because of your help, many children will have a better future.”

Bill Clinton

42nd President of the United States

“The Postcode Lottery is the best thing I have ever seen to involve ordinary people in charitable work. A whole community can win and it must be a great feeling to be a part of it.”

Nadia Murad

President of Nadia’s Initiative, for survivors of genocide and sexual violence, Nobel Peace Prize winner 2018

"I commend the humanitarian work the Postcode Lotteries supports globally. Together we can make meaningful changes worldwide."

 

A tribute

A tribute to our late international ambassadors
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Nelson Mandela

18 July 1918 – 5 December 2013

“It always seems impossible until it is done…”

Nelson Mandela was our first international ambassador in 2001. We will always be extremely grateful for his inspiration. His philosophy lives on through the efforts of the many people and organisations that are striving to make the world a better place.

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Johan Cruijff

25 April 1947 – 24 March 2016

“They have the resources and I have the name. Together we can work for charity.”

Johan Cruijff has been our national and international ambassador since 1998. His passion for football and his efforts to get young people to be more active have inspired us for 18 years. We are exceedingly grateful to him.

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Desmond Tutu

7 October 1931 - 26 December 2021

“Do your little bit of good. All these little bits of good  overwhelm the world.” 

Since 2012, Archbishop Desmond Tutu has been international ambassador for the Postcode Lotteries. We are very grateful for his inspiration and wisdom. His work will live on in many people and organisations working for a better world.

 

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Nationale Postcode Loterij ambassadors

Nicolette van Dam

TV presenter and entrepreneur

“I really do feel privileged: happy smiles on the winners’ faces, fantastic charities and a warm, welcoming company. Here’s to 50 years!”

Winston Gerschtanowitz

TV presenter and entrepreneur

“'The meaning of life is to give life a meaning’ could be the motto of the founders of the lottery. I’m happy to be part of an organisation that makes a difference in many lives.”

Martijn Krabbé

TV presenter

“They started with seven charities and now they support 123. I’m proud that I’m able to contribute to this.”

Gaston Starreveld

TV presenter

“I see the happiness when we hand out prizes in the street. And I see happiness in the field about what the players have achieved with us. So much wealth in 30 years, literally and figuratively. Unforgettable.”

Quinty Trustfull

TV presenter

“I have seen with my own eyes how a contribution from the lottery can literally make a world of difference. I’m a proud ambassador.”

Caroline Tensen

TV presenter

“There’s still a lot to do. That’s why the Dutch Postcode Lottery can continue to count on me as a member of an enterprising family.”

Humberto Tan

TV presenter

“As an ambassador of WWF and the Red Cross, I have seen the importance of the support of the Lottery. Now I can contribute better to all causes working for a green and more just world.”

Richard Krajicek

Former tennis player and Wimbledon Tennis Champion 1996

“The Postcode Lottery often makes the impossible come true. Especially for children, who need it most.”

Esther Vergeer

Former wheelchair tennis player and seven-times Paralympic champion

“Being and staying healthy is something that you have to work at every day and I’m happy to make my contribution to that. That’s why Nationale Postcode Loterij is so important.”

 

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People's Postcode Lottery ambassadors

Danyl Johnson

Street Prize Ambassador

“I’ve met so many lovely winners. Seeing their reactions when they receive their cheques never fails to bring a smile to my face.”

Fiona Phillips

TV presenter and journalist

“I met some fantastic charities supported by players of People’s Postcode Lottery and I was blown away by the inspirational and life-changing work they are doing”

Matt Johnson

Street Prize Ambassador

“It’s thanks to our wonderful players that so many charities and good causes have received important funding, allowing them to continue their vital work”

Jeff Brazier

Street Prize Ambassador

“I love that players of People’s Postcode Lottery continue to support such a variety of good causes, all working to create lasting social change – from local charities, to those half way across the world."

Judie McCourt

Street Prize Ambassador

“Whatever door I’m knocking, meeting our players is wonderful. It’s also an opportunity to remind them of the incredible things that charities are achieving each day.”

 

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Swedish Postcode Lottery ambassadors

Sandra Dahlberg

Winner ambassador and artist

“To be the one handing out life-changing prizes to our winners makes me feel like Santa Claus. I feel privileged to be able to do this on a daily basis.”

Putte Nelsson

Winner ambassador and choir leader

“I feel truly blessed having the greatest job, handing out prizes and meeting winners all over Sweden every week. I enjoy every trip. Being a part of something as great as the Postcode Lottery makes me very proud.”

Christian ‘Kicken’ Lundqvist

Winner ambassador and drummer

“I really enjoy surprising happy winners all over Sweden. It’s a pleasing job, and it makes me feel like a winner too.”

Magdalena Forsberg

Winner ambassador and Olympic medallist in biathlon

"I really know what a difference the money can make, both for the winner, but also for all the organizations that get to take part of the surplus."

Jesper Blomqvist

Winner ambassador and former soccer player

“What makes me most happy and proud of my work at the Postcode Lottery is the fact that we’re one of the largest private donors in the world to charity organisations.”

Daniel Paris

Winner ambassador and influencer 

“I remember watching the Postcode Millionaire as a child and loving every second of it. It’s mind-blowing that I can call this my job as an adult. I feel like I’m changing people’s lives and the world for the better.”

Rickard Sjöberg

TV-host the Postcode Millionaire and the Pyramid of dreams, winner ambassador

“It’s an enormous privilege to host as many interesting and fun shows as I do. And at the same time being able to contribute to organisations that really change the world for the better!”

 

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Deutsche Postcode Lotterie ambassadors

Katarina Witt

Former figure skating star and Olympic Gold medalist

"I couldn’t think of a better way to use my popularity than to support charitable causes that help people. The combination of winning and giving - is there anything better than that?"

Toni Kroos

World Cup winner, five-time UEFA Champions League winner

"Winning is wonderful, that I know. I wish everyone good luck! I am really happy to be an ambassador of Deutsche Postcode Lotterie – together we can help a lot of children."

Felix Uhlig

Street Prize Ambassador

"I really have the best job in the world. I work for an organization where both the players and the social projects win. Neighbours are happy for each other and do good at the same time."

Giuliano Lenz

Street Prize Ambassador

"I've been impressed to hear what the prize money means for our winners. Whether small or large amounts, they are all over the moon. We are very grateful for all of our players. Because of them, we can support great projects."

Kai Pflaume

TV presenter
 

"The more players with the same postcode take part in this Lottery, the more people win when their postcode is drawn. I like this idea very much, because joy doubles when you share it."

 

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Norsk Postkode Lotteri ambassadors

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Jorun Stiansen

Artist and Ambassador

“The contribution to organizations like WWF and SOS makes a big difference. Each lottery means something to both people and the environment, and therefore you can also win with good conscience. I am incredibly proud to be part of this unique lottery. "

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Tom Stiansen

Host and former world champion in alpine skiing

“The concept is just really good. Worldwide, the Postcode Lottery has accomplished an incredible amount for many organizations. To be part of this now in Norway, is very nice. ”

 

 

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VriendenLoterij ambassadors

Irene Moors

TV presenter

“Just like the lottery, I think it’s very important that people with disabilities should not face any barriers to participating fully in society.”

Gerard Joling

Singer and TV presenter

"Lottery players support clubs and associations that are committed to health and well-being. Being and staying healthy, and enjoying the company of friends and family, are the most important things in life.”

Wolter Kroes

Singer

"VriendenLoterij was able to support millions of charities, thanks to its players. Like the MS Research Foundation, for example, where I’m the ambassador for children with MS. It’s great to give something back to our players and the charities!”

Jan Versteegh

TV presenter

​"VriendenLoterij players make a lot of great things possible. With their participation, they can choose which cause they support. It's just amazing that I can also surprise people with fantastic prizes."

Chantal Janzen

TV presenter and actress

“It's really important to visit museums. VriendenLoterij organises a lot of activities to help bring people closer to culture in an accessible way.”

Robert ten Brink

TV presenter

“I regularly visit a museum or theatre. It makes life a bit nicer. VriendenLoterij wants as many people as possible to celebrate culture and I’m more than ready to support that idea.”

Leontine Ruiters

TV presenter

“VriendenLoterij wants to bring culture closer to the public - from museums to musicals and from windmills to concerts. I think it’s great that I can contribute to this.”

Ilse DeLange

Singer

“Preserving culture is so important. As a child, I regularly went to museums and found them impressive. I hope to make people even more enthusiastic by performing in unusual cultural venues, such as museums.”

Albert Verlinde

TV presenter and theatre producer

"Culture runs through my veins; it makes my heart beat faster. Because art and culture are increasingly subject to economic cutbacks, I’m glad to help make VriendenLoterij and its cultural partners even better known."

Jamai Loman

TV presenter and musical artist
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"It's great to be an ambassador for VriendenLoterij: I like to be able to surprise so many people with a nice cheque!"