Our ambassadors are well-known personalities who support the mission of Novamedia and the Postcode Lotteries worldwide. We’re proud that they work with us and help to promote our mission.

Sir David Attenborough named 'Hero' by People’s Postcode Lottery with an award in recognition of his environmental work, in June 2020.



Postcode Lottery format

Would you like to know more about the Postcode Lottery? Please contact Judith Lingeman, Director of International Affairs.


Ambassadors about our mission
Learn how our Postcode Lotteries Ambassadors – including Rafael Nadal, George Clooney and Dame Emma Thompson – work on our shared mission for a fair and green world. And how do they cope with these turbulent times?



International ambassadors

We are proud to work with international well-known personalities that are committed towards a better world. 


A tribute

A tribute to our late international ambassadors

Nelson Mandela

18 July 1918 – 5 December 2013

“It always seems impossible until it is done…”

Nelson Mandela was our first international ambassador in 2001. We will always be extremely grateful for his inspiration. His philosophy lives on through the efforts of the many people and organisations that are striving to make the world a better place.


Johan Cruijff

25 April 1947 – 24 March 2016

“They have the resources and I have the name. Together we can work for charity.”

Johan Cruijff has been our national and international ambassador since 1998. His passion for football and his efforts to get young people to be more active have inspired us for 18 years. We are exceedingly grateful to him.


Desmond Tutu

7 October 1931 - 26 December 2021

“Do your little bit of good. All these little bits of good  overwhelm the world.” 

Since 2012, Archbishop Desmond Tutu has been international ambassador for the Postcode Lotteries. We are very grateful for his inspiration and wisdom. His work will live on in many people and organisations working for a better world.



Nationale Postcode Loterij ambassadors




People's Postcode Lottery ambassadors



Swedish Postcode Lottery ambassadors



Deutsche Postcode Lotterie ambassadors



Norsk Postkode Lotteri ambassadors

Jorun Stiansen

Artist and Ambassador

“The contribution to organizations like WWF and SOS makes a big difference. Each lottery means something to both people and the environment, and therefore you can also win with good conscience. I am incredibly proud to be part of this unique lottery. "

Tom Stiansen

Host and former world champion in alpine skiing

“The concept is just really good. Worldwide, the Postcode Lottery has accomplished an incredible amount for many organizations. To be part of this now in Norway, is very nice. ”




VriendenLoterij ambassadors