Novamedia is testing online games of chance

According to the American consultancy firm California Environmental Associates, the Postcode Lotteries are 7th in the top 20 maritime philanthropic funders for the period 2010-2016.

The Dutch market for online games of chance will open on 1 October 2021, with formal legislation being introduced. Novamedia is developing and testing distinctive online games for the Netherlands. 


The application process to obtain a permit in the Netherlands to offer online games is still in progress. Being a social enterprise, Novamedia wants to seize the opportunity to also contribute to a strong civil society – and a better, greener and fairer world for everyone – through online games.

Currently, Novamedia is in the phase of developing and testing distinctive online games, that are innovative and in compliance with the regulations for responsible gaming.

CCO Michiel Verboven: “Once, the Postcode Lotteries were pioneers in sharing our mission with a broad audience through large television shows and in connecting players to our lotteries. Online games are a new medium. We believe we can use this opportunity in a safe and responsible manner to offer the kind of fun and entertainment that fits our brands, so we maintain our high contribution to society, raised by our loyal players.”